Authority is defined as the power to influence others. When someone is an authority it’s assumed that they have extensive or specialized knowledge on a subject. They’re an expert. And here’s the truly important thing about authority – people buy from those that they consider to be experts. We buy from companies and people that we believe to be authorities in their industry.
As a business owner, building your authority status can have a tremendous impact on your bottom line. It not only motivates purchases, it also attracts prospects to you and it allows you to charge more for your products or services.