If you know how… you can market on LinkedIn effectively
With up-to-date information on how to market via LinkedIn, the LinkedIn Marketing Workbook includes
SOCIAL MEDIA MARKETING – an easy explanation of what social media marketing really is, and how to “think” about social media marketing.
LINKEDIN MARKETING STEP-BY-STEP – an explanation of how LinkedIn works as a marketing tool, how to research your competition on LinkedIn, how to set up and optimize your personal profile (and that of your employees) on LinkedIn as well as set up and use a business LinkedIn page, and more.
POSTING STRATEGY – creating great content is the first step, and knowing how to post it is the second. The LINKEDIN MARKETING WORKBOOK explains how to find other people’s content to share and how to create your own content, both at the profile and page level.
FREE LINKEDIN TOOLS – this book INCLUDES access to the online companion, SOCIAL MEDIA MARKETING Toolbook. To access the tools: 1) buy the book, 2) register your copy PURSUANT to the instructions in the book, 3) you will then be able to access the FREE LinkedIn tools.
LinkedIn Marketing Worksheets
This isn’t a fancy book. This isn’t a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you’ll have a LinkedIn marketing plan ready for yourself, your employees, and your business. Other great books like ‘Linkedin for Dummies,’ ‘LinkedIn Marketing,’ or ‘LinkedIn an Hour a Day’ are great, but they don’t have the kind of hands-on, practical worksheets that the LINKEDIN MARKETING WORKBOOK offers, plus access to free LinkedIn tools. So consider ‘LinkedIn for Dummies,’ and other books on ‘LinkedIn for business’ and you’ll be back.