Twitter has grown up. It’s now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.
Understand how Twitter differs from other social media platforms
Build a savvy Twitter strategy as part of a broader social media plan
Create viral content that effortlessly spreads your message and gains you huge numbers of followers
Learn which metrics matter, and how to measure and track them
Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.